I'm not even sure where the +P comes from. Does it say it on the page somewhere? I dont see it.
I'm also not sure why people are speculating on +P based on velocity. You can have a 115gr round nose at +P pressures at just 1000 feet/sec while the same bullet can remain within standard pressures at 1250 feet/sec, all depending on powder. +P doesn't mean fast.
My concerns:
They're not weight-binning every bullet to within a .2gr window on bullets -- that's cost and time prohibitive -- they're not doing that.
AND if they were, that does not, as their marketing suggests, create "match quality".
A .3gr window on powder does not ensure "the highest accuracy". That's actually a big window.
Their in-house "engineers" designed their "high end arsenal grade machines?" Really!?!? I don't know how much it would cost to have an engineer design automated reloading machines, but I do know how much it costs to have an engineer design the sheet metal pieces for scuppers, downspouts, and roof edge flashings, and I'm pretty sure getting automated machinery out of an engineer is more expensive than buying the commercial machinery that already exists.
And last, but definitely not least -- they're marketing plated bullets as TMJ, and those are two entirely separate things. This is NOT TMJ.
And while none of this means this is bad ammo, it does mean one of the following three things:
- The manufacturer is straight up lying about their product and process, OR
- The manufacturer doesn't understand enough about their product and process to speak about it intelligently, OR
- Their marketing copy was written by a professional copywriter who doesn't understand ammo and is making things up.
And all three of those mean you don't really know what you're getting, so all three of those are deal-breakers for me. Frankly, they lost me at TMJ.